Cleveland Browns Make Big Changes to Logo

[Elias]

I wonder how much the firm that helped them on this two-year project to change the logo made off this design? Feel like they did this last night.

http://espn.go.com/nfl/story/_/id/12374006/cleveland-browns-tweak-helmet-color-unveil-new-dawg-pound-logo

 

[ucrenegade]

that was a 2 year project

 

[Elias]

that was a 2 year project

Yea - they drew up a few designs and then held a focus group. Let's do that for our logo.

 

[Green Jets & Ham]

LOL it took them 2 Yrs, and cost them who knows how much, to go to a slightly darker shade of orange with bigger fonts?

Most of the younger posters with computer skills could have done that in less than five minutes, for free.

 

[Elias]

LOL it took them two years, and cost them who knows how much, to go to a slightly darker shade of orange?

Don't forget they changed the facemask from white to brown!

 

[Green Jets & Ham]

Don't forget they changed the facemask from white to brown!

LOL Oops, I missed that part.

 

[Xmarco]

They took the surrounding color off the name too

 

[Elias]

They took the surrounding color off the name too

oh yea. all these little changes.

 

[USANYJ]

Couldn't afford a huge overhaul, all the money they are spending on Johnny's rehab