Marvel Entertainment and the New York Jets, along with longtime team sponsor Toyota, this week will unveil a wide-ranging partnership designed to generate a lot of green.
The first 15,000 fans who go through the MetLife Stadium gates on Oct. 21 for the team’s game against the Minnesota Vikings will receive a bobblehead of Hulk standing on a Jets-logoed football field. Toyota is the presenting sponsor of the entire promotion, dubbed “Green Out,” and its logo will be on the bobbblehead. Five hundred VIPs will receive a larger version of the item that will produce Hulk-inspired audio.
Seattle-based BDA is producing the figurines. Financial specifics of the partnerships were not disclosed, but Jets officials said the team is paying for production and game-day costs. Toyota also contributed to the overall cost of the program.
Marvel will work with stadium officials to set the green theme throughout the day, from lighting, to the video board and music. Hulk will be in attendance and Thor will represent the visiting Vikings.
Marvel has done similar collaborations with MLB, NBA, NHL and minor league baseball and hockey teams over the past two years, but this was the first such deal for Marvel in the NFL and stands out in several ways.
Toyota, a Jets partner since 2004, will be displaying a Hulk/Jets-themed 4Runner at the stadium that day and at area Toyota dealers this fall.
Additionally, Fabian Nicieza, a Marvel writer and Jets fan known for his work on “X-Men” and “Deadpool,” created a 16-page football version of the “Hulk versus Thor” story to coincide with the battle that is brewing in the comic book Marvel Universe. Ten thousand fans will receive a copy of the book that day, a digital version will be available to anyone after the game, and 55,000 other fans will receive a poster of the book cover as they leave the stadium.