I fundamentally agree that Bowles needs to up his game - but he needs players. We can say that 2106 was a failure, and it was. Now Bowles owns a lot of that, but not all of it. He also deserves credit for the strides the team made last year. And, the younger talent is starting to develop nicely. This year's draft and FA are very important for this organization. They have money to spend. There are young, talented players out there in free agency at positions of need, so we won't necessarily be bringing in players that are past their primes. And we have a number of draft picks in good slots each round. This roster can be dramatically improved this offseason. It starts with the QB obviously.
In terms of the offensive play calling, scheme, pass vs. run, etc., yes it is a "passing league." But the best offenses in the league can still run the ball very effectively. The Eagles ran the ball very well this year. So did the Patriots, the Rams, and even the Saints, perhaps the most pass happy team in the NFL had a tremendous running game. In my opinion, you need a balanced offense, with aggressive play calling. There is a line between being aggressive and foolish. And really depends on the flow of the game and your opponent.
With the Patriots, kicking field goals when you are in the red zone is a problem. You need to score TDs. You might need to go for it on 4th down more often in 4th short situations to keep the ball out of Brady's hands - something Philly did really well. Rex had the same philosophy. This is where Bowles can improve - coaching to win the game, not trying not to lose it.
I also agree that I thought Morton did a pretty credible job last year. We were running in part at least the Saints offense, which is not a bad scheme to replicate. Hopefully Bates will be a great play caller and we will finally have a permanent offensive coordinator here. He's well respected around the league apparently for his acumen, and is considered a great QB coach. So we'll see what happens.
To sum up - critical year for Bowles and Mac in FA and the draft. And I agree that this team needs to take the next step, win more games and make it to the playoffs. If they can do that, then the foundation has been laid and this team can consistently compete over the next 4-5 years. They're not that far off. They just need to make all the right moves this offseason, and Bowles needs to grow a little more as a HC. I am optimistic that he can. As I said, Parcells thinks highly of him, and so does Arians. That's good enough for me.