They want him as bad as I do .
They didn’t make him come in for a visit
They flew to him
Anything we can bring you Aaron
Pick up some groceries?
Sound familiar?
"With owner Woody Johnson pushing for Favre, Tannenbaum worked feverishly for two weeks. On July 24, he received permission from the Packers to speak directly to Favre, who expressed reluctance about playing in New York/New Jersey. With staffers working around the clock, the Jets cooked up a quasi-marketing campaign to win Favre's heart.
They created a booklet that resembled a chamber of commerce production, highlighting the neighborhoods and schools near their facility in New Jersey. They sent it to Favre's home in Mississippi. They also talked to Favre via conference call on Aug. 4, with Tannenbaum, Johnson and Mangini taking turns with their sales pitch.
Initially, Mangini wasn't keen on the prospect of pursuing Favre, but he came around once he realized there was no turning back. He got into the spirit of the moment, telling Favre his wife was expecting their third son and he promised to name it after him if he agreed to join the Jets.
Aware of Favre's passion for hunting, Johnson invited him to his 1,000-acre homestead in central New Jersey, telling Favre it was the ideal place to hunt on his off days. Favre's vision of the metropolitan area was cluttered with skyscrapers and noise; he wanted no part of that. The Jets told him their facility was 30 miles from Times Square, in a leafy suburb. They also sold him on their roster. It was a veteran team in win-now mode, bolstered by a free-agent spending spree.
"I felt like we had a great story to tell," Tannenbaum said.
Fans took quickly to Brett Favre's signing, and the Jets started 8-3, but he injured his shoulder and faded down the stretch in his lone season in New York. Jeff Zelevansky/Getty Images
On Aug. 6, Tannenbaum drove to LaGuardia Airport for the team's late-afternoon charter to Cleveland. As he prepared to board, he received a text, informing him the Bucs were in hot pursuit of Favre. In essence, the text was a warning: Don't get on the plane if you want Favre. Tannenbaum left the airport, raced back to the office and closed the deal a few hours later. Shortly before 11 p.m., he sent the trade papers to the Packers, who would receive a third-round pick as compensation.
To this day, Tannenbaum won't say who texted him. It will remain a mystery.
The Jets took an enormous risk, not knowing if Favre would report to the team. The concerns were allayed in a late-night call from Favre, who lightened the mood by saying he'd join them if they allowed him to wear his customary camouflage on road trips.
Just like that, the Jets had a new dress code.
At 12:14 a.m. on Aug. 7, Tannenbaum sent an email to Mangini, Johnson and other high-ranking team officials. According to writer Steve Serby, who authored "No Substitute for Sundays: Brett Favre and His Year in the Huddle With the New York Jets," the email went like this:
"I have great F---ING NEWS! CALL ME! GREAT NEWS!!!!!!!!!!!"
As Serby notes, there were 11 exclamation points.
Just a few hours later, at 5 a.m., Tannenbaum and team executive Dave Szott took a private jet from Long Island to Mississippi to pick up Favre, flying him to the Jets' soon-to-be-opened new facility in Florham Park, New Jersey. Tannenbaum's wife, Michelle, joined them on the trip because they wanted to make Favre's wife, Deanna, feel comfortable. The Jets' GM arrived with a gift -- Copenhagen, Favre's favorite dip. Once in Jersey, they jumped into a helicopter and took an aerial tour of the sprawling football complex. From there, they took a jet to Cleveland for the news conference and a meet-and-greet in the locker room."
Ten years ago Tuesday, the Jets were celebrating a trade for Brett Favre, sending the franchise on a roller-coaster ride of a season.
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